We are the exclusive distributor and stockist for some of the world’s best brands of machinery, tools, and accessories for Tanzania!

Asar Limited was founded in 1953 by our grandfather, Mr. Khimji Asar. His objective was simple: provide high quality products and a reliable after-sales service to every customer. Since then, we have continued the tradition of doing business with the same principles, commitment, focus on customer needs, and a desire to meet and exceed expectations.


Customer Satisfaction:

  • We focus on listening to our customers’ needs and supplying quality products of lasting value backed by high quality after-sales service.
  • Our highly trained team is available to advise on the correct solution for the desired application or requirements.
  • We make effort to ensure that we supply state-of-the-art products at the best possible value and quality.
  • We seek out and import world renowned brands: these assure quality and reliability, and add to the wide array of products we carry for our customers.

Our Team:

  • Our foremost source of strength is our people.
  • Our team comprises of individuals with expertise, experience, and commitment.
  • We encourage enthusiasm, positivity, and professionalism.
  • We emphasize effective communication and coordinate closely with each other to ensure that we are working towards the common goal.
  • We constantly update our knowledge by providing a variety of training sessions.


  • We make effort to stay abreast with technology and rapid changes in the industry.
  • We proactively change our conduct to cater to the evolving needs of the business community.
  • We introduce innovative and suitable products with systematized dynamism and take wise risks to benefit our customers.